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How To Get The Answers To Your Most Burning Consumer Questions…

That Drives More Information About Your Customers and Prospects! Direct marketers know that personalization is more than a name. In the digital age, consumers expect you to know a bit more than just a...

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How DIRECT Marketing and Mail Techniques…

Can Directly Inspire Your Sales Team! Direct marketing, but more specifically using direct mail, seems to fall into one of two categories: selling something today or setting the stage for selling...

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Seven Trends You Need To Know In Direct Marketing

Is your company constantly struggling for better response rates, open rates, conversions, cost-per-order, and life time value? You are not alone. Stop and think for a minute. Is it more than one in...

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Quick Guide:

Look for the Invisible Typo!! Our world is moving very quickly these days. And the faster it moves, the more likely we — as humans — are to make mistakes, both large and small. When it comes to direct...

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What To Do With Disruptive Advertising.

Nothing – stay focused on your customer base. Let other companies deal with disappointment. Summertime brings us the warmth we started craving since the first snowfall of the past winter. A spring...

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What No One Tells You About Design and Copy

Good Design Will Bring Your Message to Life… Clever Copy Writing Creates A Message Loud and Clear. “Copy is King, Copy is King. Hail to the King!” I’ve heard it a thousand times. It’s true. Direct...

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Beginners Guide: Learn the Basic Direct Marketing Tactics…

And use them today in your Digital Marketing. The Internet is filled with success stories about new, innovative direct marketing and mail ideas. The truth is that these campaigns make news because they...

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Beginners Guide: Learn the Basic Direct Marketing Tactics, Post # Two

It’s wise to use them today in your Digital Marketing for better response. I always loved to try changing a marketing tactic that goes a bit above the grain. Nothing ventured; nothing gained. In 2000,...

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Three Smart Strategies to Survive

Customers, clients or consumers… we need them all if we are to survive. When people hear the word marketing, they often think of efforts to acquire new customers. Now days, we are seeing marketing...

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Creative ways to use relevancy and less frequency…

in direct, digital and social media communications. To start a conversation face-to-face, people don’t start talking with another person about something totally different than the person they are...

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The Key Benefits Of Creating A Media Calendar

Don’t let the lack of content slow down or stop your business communications. Creating a consistent flow of high-quality content is a challenge for even the most experienced content marketers. I can’t...

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Five Facts About Awareness That Will Motivate Your Marketing Team…

and help to build your customer base. The word awareness has a variety of meanings and connotations depending on its use. Awareness can be easily confirmed by an observer without necessarily implying...

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12 Creative Ways To Stay Ahead In The Marketing Game

Or How You Thought You’ve Seen Them All! Lately, a day does not pass by that a few hundred firms want my undivided attention. For this attention I can chose: Sign up for this XXXX webinar, or if you...

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How to Find the Right Marketing Skills When Hiring Today

A marketing skill set in this digital era can span across a very large horizon. A good skill set can also be defined by your marketing strategies. What prompted me to write this article? While doing...

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Knowledge is power…

and how knowledge rules. Every day, many different direct marketing projects come across my computer screens and even in the mail. The copywriting usually catches my attention immediately. Next, I...

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You’re the toughest critics I know…

so let’s have a PBR and I’ll share my love! Who are your customers? Why should someone buy from you rather than your competition? Is the answer your 30 second elevator speech? Maybe it’s in your USP?...

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Thinking About A New or Refurbished Content Marketing Program In 2016?

Here’s four ideas to think about adding to your content marketing. 1. Why Content Marketing? The work force of today needs information to help them do a better job at acquiring and keeping customers....

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Five Marketing Lessons Learned to Satisfy Your Customers…

and steal a few more customers away from the competition. Imagine if you were able to accelerate your message frequency to customers and boost response with the same marketing budget you use today....

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How to Make a Good B2B Email Campaign Even Better

Your customers and prospects can be influenced to purchase your goods through a variety of marketing channels. There’s email, Facebook, Twitter, a call-to-action on a website, text messaging, LinkedIn,...

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How Data Can Inspire Your Marketing Team

Are you delaying customer analysis because you’re not sure how you would react to data? Do you think it consumes too much valuable time? If you are using customer data analysis, what is the one thing...

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